A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Each chapter concludes with a case study that illustrates the process based on real-world data. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. Gives you the ability to resize your pictures to suit your needs.This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Allows you to set hotkeys to help you get your editing done faster. Equipped with support for multiple languages. A variety of different effects (rotation, mirror, flip, invert, sharpen, blur, etc.). Full screen mode to ensure that you get everything. Undo/redo functions to help you get everything just right. Handy tools for basic editing (line, arrow, rectangle, freehand, fill, text and pen, etc.). Whether you just need to get rid of a couple of cases of red eye or you’d like to be able to add some text to your pictures, Alternate Pic View can help you out. It boasts an easy to navigate interface and comes equipped with a variety of basic editing tools that give you the opportunity to take your pictures to the next level. If you’ve got a ton of pictures saved on your computer that you’ve been meaning to edit but you just can’t see the point of shelling out your hard earned money for such small adjustments when you’re nowhere close to being a professional photographer, Alternate Pic View might be just what you’re looking for. Alternate Pic View: Take your images to the next level with this handy, convenient, and powerful photo editor
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